By Troy Dreier/For the Jersey Journal
Sitting between the New York City and Philadelphia media markets, New Jersey doesn’t have a lot of TV to call its own, but Gerald D’Ambra is changing that. A “Jersey guy” from Marlton, D’Ambra has launched NJ on Air, a free streaming network available on Roku, Apple iOS, and Google Android devices.
NJ on Air debuted with a selection of programs meant to show what’s unique about our state. Titles include Diner Politics NJ (filmed in a diner across from the Trenton statehouse), Leader of the Pack (about a Jersey dog trainer who travels the state helping troubled dogs), and Coffee With Marci. A show called Hip New Jersey, hosted by Lisa Marie Latino and Maria Falzo, co-creators of the Hip New Jersey website, will debut soon.
Some of the content is produced by D’Ambra Media, located in Sicklerville. Other shows come from independent creators, such as Cara’s Cucina, a cooking show hosted by Cara DiFalco, formerly of News 12 and currently a freelancer with Fox 5. Hudson County residents might want to check out the Jessica Baker’s Apprentice episode where host Jessica D’Ambra drops by Carlo’s Bakery for a professional lesson in cake frosting.
With services like Netflix, Hulu, and Amazon Prime taking off, D’Ambra sees this as the perfect time to launch a streaming video network.
Download the NJ on Air iOS, Android, or Roku apps to view TV Jersey style.(NJ on Air)
“We launched now because I believe there is a small window to get established in the streaming TV space,” D’Ambra says. “In 10 years, I believe most television programming will be viewed streaming, on an app. The technology available today provides a business owner like myself the opportunity to enter the television market. This is something that was virtually impossible 10 years ago, before streaming really took off.”
D’Ambra has a background in newspaper and TV reporting, and worked as a producer for TV stations in New York, New Jersey, and Pennsylvania, including News 12 New Jersey. He left that for the marketing world 6 years ago, and launched his own company, D’Ambra Media, last year. He also owns MarltonTV.com, which covers local news in part of Burlington County.
D’Ambra has plans to expand the network to other platforms, including Amazon Fire TV and Apple TV, but only after building an audience and doing some market research.
With the range of people and events in New Jersey, D’Ambra knows he has plenty of material to work with for years to come.
“New Jersey has great characters and amazing stories to tell. I want to bring positive, uplifting, and entertaining programming to New Jersey, and give us all a channel we can call our own,” D’Ambra says.